Some marketing experts believe that when you have an online store – the whole world can be you. This is somewhat true in the sense that the internet does not limit you geographically. However, on the other hand – the competition comes from all over the world, so you have to stand out in the sea of similar stores or products sold online. In that sense, online coupons and codes can be a powerful marketing tool and increase your sales. However, although they have their advantages, they also have certain disadvantages. We will point out the 5 advantages and disadvantages of online coupons and codes.
What Is The Charm Of The Coupons?
When you hear the word COUPON, you probably think of your mom chopping up newspaper clippings – or checking her mailbox every day in hopes of getting a discount coupon at her favorite store. We believe that most of us would still be happy with such mail. We are not saying that the traditional ways were not good. On the contrary, they helped us to better understand the possibilities that discounts offer us today. Therefore, we will talk about online promo codes (coupons) and their importance in achieving sales goals – but also about the goals of consumers who can save significantly in this way.
What Are Promo Codes?
When we talk about promo codes, they are pretty much like coupons, but with some slight differences. What are they really used for? Promo codes provide customers with discounts and purchases at better prices. On the other hand, they are a pretty good tool for salespeople – so they can achieve their marketing goals. Still, the challenge for sellers is pretty big – as sellers have to think about aspects other than sales. Namely, this is a strategy for sellers that must be well worked out – because they have to work on creating a visual identity and the message they send to their customers. Of course, the promo code strategy must be aligned with the sales campaign. We will try to explain things to you – and to begin with, explain what are promo codes?
Where To Find Promo Codes?
You can get promo codes and coupons on the websites of certain stores – or specialized partner sites, such as reductiondiscount.fr. On these websites, you can see current discounts, price reductions – and get promo coupons, codes, or vouchers. Promo codes are actually groups of symbols that serve customers due to the purchase and arrival at the cash register of the online store – to get a discount if they enter them in a certain field. This marketing strategy is based on the fact that both the seller and the buyer have a benefit. The benefit of the seller is reflected in the interest of the buyer to buy the product at a lower price – and it certainly suits the buyers. So it is a mutual benefit – and everyone is happy. It sounds incredible – but that’s why the results of this strategy are great.
Pros And Cons Of Codes And Coupons
Pros
1. Saving money
Saving money is definitely the first impulse for every customer who uses coupons. Discounts provided by merchants can sometimes be very significant – especially during the holidays. Also, a large number of brands, stores, galleries, etc. – use the benefit by advertising their discounts on coupon sites, such as grabatt.de. Discounts on different brands or items are different, but they can significantly affect your budget. Depending on the brand, type of goods, or services, but also on the holiday periods – these discounts can go up to 90%
2. Codes are easy to find and use
Today, it is easy to find online stores on the Internet that offer you various promo codes, vouchers, or coupons – with which you can get discounts. Just browse the net a bit and you will realize that there are actually a lot of websites – that deal exclusively with the promotion of various brands and webshops. Accordingly, you can find products, services, clothing, appliances, etc. almost every day. – at discounts that will be important to you. This way you get the piece you need at a much more affordable price – and retailers go for sales quantity.
3. Payment far easier
When we talk about online shopping, one of the indispensable issues is the method of payment – as well as security when paying. All well-known websites are very reliable and have very secure p[ayment options. Moreover, at a time when we are exposed to a coronavirus pandemic – this method of contactless payment is very secure for your health too. All you have to do is give proof of coupon ownership or take a QR code at the cash register of your web-store – and that’s it. If you bought something with a coupon and got a discount – you can pick up your goods in one of the physical stores – or it can be delivered to your home address.
Cons
4. Restrictions and security
As with any online purchase or transaction – the security of payment is a very important thing when using coupons as well. Fortunately, all large and reliable webshops have good security measures when it comes to payment. However, you can never be 100% sure – and we definitely advise caution – especially with lesser-known web stores. On the other hand, there are other limitations – such as the time limit. Namely, coupons and codes have their own expiration date. If you miss the deadline for using a coupon – you will not get the discount.
5. We spend more money
This is so true! When seeing coupons and promo codes, we are overwhelmed by shopping euphoria – that we are often unable to resist. Buyers, especially women, are very inclined to buy anything and everything – just when they see that discounts are big. Shopping fever simply overwhelms us when we see that discounts are big. That’s why we often buy and end up with completely unnecessary things. This is also one of the main marketing strategies of sellers – who are well acquainted with market opportunities, as well as customer psychology.
The Bottom Line
When we finally look at everything – this way of shopping still has more advantages for customers – first of all, savings. You don’t have to rush through shopping malls looking for your favorite piece of clothing or an art painting that will fit perfectly in your living room. Everything is just a click away from you. On the other hand, caution is always recommended – but so it is with traditional shopping, Therefore, there’s no reason not to take advantage of the opportunities coupons and codes provide.
