Designing a T-shirt with your own logo or tagline can be a tricky affair. If your logo and message strike a chord with potential clients or customers, then it can greatly benefit your business.
However, if your logo or the message on your T-shirt does not grab eyeballs, then the entire purpose of designing the shirt will be defeated. So if you are planning to get a customized shirt that reflects your brand or your personality, you can go to custom t-shirts in Buffalo NY.
Steps To Create A Logo And A Message That Strikes A Chord
Think Of The Core Story Or Idea
Every brand or company has a key idea that it wants to reflect in its logo. So before you finalize a design for your shirt, think of the story that you want to tell.
If you wish to have a customized brand that reflects your personality, then think of characteristics or ideas that reflect your personality. So if you think you are a fun and outgoing person, then a tagline like “alive and kicking” could be the right fit for your shirt.
Some of the biggest brands of the world that have the most famous logos or taglines have a story behind them. For instance, the famous e-commerce company Amazon uses a logo that has Amazon written with an arrow underneath the writing. However, the way in which the arrow is placed is crucial.
If you notice carefully, you will see that the arrow starts at the “A” of Amazon and ends at the “Z” of the word Amazon. Since Amazon is an online marketplace, the arrow from A to Z is symbolic. It implies that all items from A to Z are available on Amazon.
Pay Attention To The Style And Design
Once you have finalized your story, you have to use the appropriate font, style, color and gradient to reflect the story. So if your core idea is fun and humorous, choose shades that are light.
Likewise, if you want to imply some serious idea, then choose dark and bold colors.
Apart from the color, the punctuation marks that you use and the frequency with which you use them also reflect the mood of a message or logo.
The font of the writing is a great way to convey the feel of a message. Usually, Serif fonts like Times New Roman convey a great degree of seriousness. On the other hand, Sans Serif fonts like Helvetica convey a lighter mood.
See If You Can Convey Your Ideas With Your Design Or Your Message
The best way to check if you have been successful in conveying your message through your logo or tagline is to ask a friend to interpret it. A person who sees your design for the first time should be able to understand what you wish to communicate.
However, even if you do not understand exactly what you mean, you need not worry. Some of the most famous logos of the world are interpreted differently by different people. For instance, the world famous electronics brand apple has a logo of a simple apple that has been eaten or removed from one size.
Now the meaning of the bitten apple is unclear. Some people associate it with a bite reflecting a byte. However, there are many who disagree with this interpretation.
So there is a vital lesson that you can learn from the example of Apple. If you have a unique idea that you absolutely love, you need not be bogged down by the fact that others have varied interpretations of what your logo stands for. Even if other people interpret your ideas differently, the logo can be a huge hit if it piques people’s interest and curiosity.
Think Out Of The Box
When it comes to designing your own logo or writing a message on your shirt, you should not hesitate if your idea is slightly unconventional. Unconventional ideas have been hugely popular.
For instance, the logo for Starbucks, the famous coffee shop, is the face of a Greek goddess. Now linking a coffee shop with a Greek goddess is unconventional despite the Starbucks logo being easily one of the most popular in the world.
Choose A Design That Is Scalable
Remember that when a design becomes popular, it will not be restricted to just your t-shirt. You may eventually have to get your design printed in several places, which will require scaling the design up or down based on the canvas on which you need to print the design. So choose something that is scalable and looks good irrespective of the size of the canvas.
Choose The Type Of logo That You Want On Your Shirt
Logos can broadly be classified into two types: icon based and brand-name-based. The choice between the two depends on which one of the two you want to use to promote your brand. If you think your logo has the potential to become as popular as Nike’s swoosh, then go for the logo.
Alternatively, if you think you have a tagline as cool as Disneyland’s ” the happiest place on Earth”, then go for a brand name-based logo. Whatever you choose, keep it simple so that you can convey your message properly.
Make Wise Use Of Designing Tools In Creating Your Logo
If you hire a professional designer, then he will make good use of the designing tools that are available. Alternatively, if you are designing the logo yourself, make sure to use the right tools. Tools like photoshop, illustrator are very handy when it comes to creating fabulous designs.
Conclusion
Creating a unique logo and message that resonates with people is not easy. However, as long as you have a clear idea of what you want to convey to your audience, you should boldly go ahead with the idea.
Always remember that a designer can help you with the execution of the idea, but you have to be actively involved in the process of ideation so that your values are rightly reflected in the design.
