8 Tips For Using Custom Stickers For Business Marketing

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Whether you have just opened the doors of your company or if you’re looking for an affordable way to advertise it, there are some really creative and fun things that you could do, including making custom stickers. After all, they’ll allow you to advertise your firm in current markets, but more importantly, they’re perfect for getting your trademark in front of a new audience.

But, for this strategy to be effective, you’ll have to learn how to share them with your clients in an interesting way, which is exactly what we’ll be talking about in the article below. So, without further ado, let’s take a closer look at the 8 tips for using custom stickers for business marketing:

Give Them as a Free Present

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No matter if you sell your products online, in-store, or if you offer different services to people, you should think about gifting the personalized stamps either as a gift when a purchase is made or as a loyalty gift. By doing so, you’ll be able to surprise your clients in a fun way, but more importantly, they’ll also be delighted that they received one.

You could, for example, include funny, yet completely inspirational words that will showcase your company’s character – something that could boost your engagement – or you could choose to make completely personalized stamps that your consumers will love and actually choose to stick to things.

Give Them Out At Fairs And Trade Shows

If you’re planning on attending different trade shows and fairs, you should know that one of the best ways to create traffic once there is handing out personalized and marked stickers with quirky expressions and/or really interesting patterns that are related to your firm and the entire industry you operate in.

Having your own design will certainly allow your station to stand out from the crowd and they’re a special giveaway that people could actually use on their personal items or they could give it to their family members and/or friends, all of which will help you with organically advertising your organization.

Offer Them as Branded Merch

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Did you ever go to pay for your items and then saw a cute pen and decided to buy it? This is referred to as an impulse purchase and it’s one of the methods you could utilize for boosting the purchase amount. Hence, if you have a shop, you could put them close to the cash register where your patrons will surely notice them and might decide to buy them. Click here for more information.

On the other hand, if you have an online store, you might want to consider offering them in the accessory segment where you’ll be able to feature affordable stamps to your patrons – ones that they can add to their other purchases when they’re about to check out. This could, for instance, help them reach the free shipment mark, and again, you’ll be able to improve your purchase amount.

Give Them Out at Special Occasions

If you’ll throw a special celebration, you might want to consider giving them samples of your goods as a present, one that’ll assist you with marketing your company and goods. A free present and sample could easily aid you with obtaining new clients and it’ll allow potential clients to test your goods while the stamps will help them comprehend the look and feel of your brand.

Now, you should know that there are various online companies such as customsticker.com that’ll allow you to make your own affordable stickers, which means that you’ll be able to completely build your own design while at the same time, staying within your advertising budget.

Use Them on Different Items in Your Shop + Your Things

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You could also choose to use them as a method for branding your physical shop. You should put them on visible items such as the tip container, register, office and/or bathroom doors, or any other place that is noticeable to individuals while they’re shopping and by doing so, you’ll be able to advertise your brand without any effort.

Besides placing them in your shop, you should also use them on the personal things you, your family members, and friends use and take with them every day. This can include water containers, journals, smartphones, tablets, vehicles, and so on. The more stamps people notice the more your brand awareness increases.

Distribute Them Among Your Employees

If you have employees, you might want to distribute the stickers among them. They can use them themselves or they could give them to their friends and family members. You should allow them to put them wherever they want, especially since this will help develop your business and trademark.

After a few days, you’ll probably see them everywhere, including computers at the office, bags, work goods, as well as bottles and cars. Besides promoting your business, this will also improve your workplace culture and more importantly, it’ll allow your workers to feel proud of working for you.

Create Bumper Stickers For Your Patrons

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One of the things that you could also do is advertising your organization with bumper stickers that you could give out at your store, with purchased goods, or on different occasions. It’s an extremely affordable method for sharing your firm with the world and it’ll also help your clients since they’ll be getting a unique and interesting present. If you want to try creating your own custom sticker design, you can use this sticker maker from StickerYou.

Place Them on Your Packaging

If you have an online shop or if your physical store sends packages to patrons, you could utilize your stamps on the surface or inside the container in order to display your motto and trademark. If you place it on the surface, your patron will instantly see them and understand that the box arrived from your organization.

On the contrary, if you place them inside, you should add one that highlights your social media accounts and pages, as well as your contact info. By doing so, you’ll be encouraging the client to distribute your brand on different platforms, all of which will help with building your company awareness, and more importantly, you could gain new buyers.


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If you’re looking for an affordable, yet entirely creative and fun way to advertise your company, you should definitely choose to create and use customized stickers. Not only will they surprise your clients, but they’ll help you properly and effectively advertise your brand, products, and/or services.

So, now that you’re aware of the ways you could utilize these promotional materials, you shouldn’t lose any more of your time. Instead, you should open up your browser, find a reliable company, and then start customizing the stickers that’ll allow you to increase your brand awareness and recognition.