The market size in the landscaping business has been expanding at a yearly rate of 2.5%.
Yard, lawn, and outdoor space maintenance is a growing industry, and as a result, competition for clients is expected to rise. Consequently, investing in landscape advertising is essential to your progress.
Whether you focus on residential or business properties, you may reach out to new and existing clients in various easy and complex ways.
But investigating each potential advertising tactic requires a significant time investment.
In light of this, there is a compilation of the top 10 landscaping advertising methods for your use.
What does landscape marketing mean?
It’s not enough for a landscaping company to provide excellent service or products; the best have brilliant marketing plans. Promoting your landscaping service is accomplished through marketing.
Additionally, landscape advertising is essential. If you want to attract consumers interested in installing new garden walks, patios, and other outdoor features, you’ll have to take a novel approach.
10 Simple Yet Effective Marketing Strategies
Several time-tested methods that are useful are discussed. No matter your experience level as a landscaper, the 10 strategies below will help you expand your business, whether you’re just starting or have been in the field for years.
Here are the 10 landscape advertising strategies you can use:
1. Get your company listed on Google My Business (and make it as effective as possible)
Creating a GMB listing is the first thing you should do for your online marketing if you have a website.
Since a GMB is your pass to local searches, it can often generate more inquiries and leads than a website. A landscaping company receives a monthly average of 59 actions via its GMB.
Your landscaping business’s chances of being found here will rise significantly if you get a GMB. The majority of your landscaping clients will be located in your immediate area. They’ll travel from the suburbs to visit, and a GMB will help you get seen.
2. Put together a pay-per-click ad campaign that focuses on regional customers
PPC advertising (pay-per-click) only charges you when one of your ads gets clicked.
Investing in a pay-per-click (PPC) campaign allows you to reach this audience. If you advertise to people who have shown curiosity about what you offer, you improve your chances of making a profit.
To promote your landscaping business, you can use either of the two main PPC networks:
- Google (Google Ads)
- Facebook (Facebook Ads)
There are benefits and drawbacks to each platform, so familiarizing yourself with them is a good idea.
3. Give away a freebie
We all know that the word “FREE” might trigger warning signals. Offering discounts on your services may give the impression that you are unreliable or trying to undervalue your work. It is not necessary to lower the cost of your landscaping services.
In its place, you should be freely disseminating information why this is important because of how users engage with your website.
If you’d like to share this information for free, we suggest using one of the alternative formats:
- Publication of a free PDF guide
Giving something up for free has two distinct advantages: it fosters trust with site visitors and allows you to collect email addresses.
4. Promote your business via email (and make it automated)
An email account is a precious asset, but only if it is put to good use, as is pointed out.
Please don’t bombard your email list with endless sales pitches and promotional offers. Earning someone’s trust via email is challenging, but losing it is simple. In an 80/20 ratio, your email communication should contain helpful content to strengthen the bond between you and the recipient.
To clarify, 80% of your emails are meant to educate or enlighten, while 20% are meant to sell. The work you put in will be for naught if you force people to unsubscribe from your email list.
List segmentation is a feature of virtually all email marketing programs. When following up with a contact, it’s essential to provide them with material relevant to the type of content they downloaded from you initially.
5. Get your landscaping blog written (the simple way)
For all your landscaping-related needs, add a “Blog” page to your website and start publishing articles right away.
Writing a blog isn’t only about filling up your website with material; it may also increase your visibility in search engines, which can, in turn, increase your site traffic and quality leads.
If someone is looking for “Affordable landscape design ideas” on Google, for instance, and you’ve written a blog post titled “10 Affordable Landscape Design Suggestions To Assist You Save Money,” your material will likely come up in the search results, and you’ll get more visitors.
6. Incorporate a landscaping logo (essential for business landscape advertising)
Every day, thousands of brands try to offer your customers something, and they’re constantly inundated. Goodwill won’t get you another sale when they need gardening help. Brand awareness is what’s required instead.
One of the easiest ways to build brand recognition is with an exciting and easy-to-remember logo, and you can develop it for free.
Your company will benefit from having a logo because:
- Present a more polished image
- Improve one’s reputation and credibility
- Memorable in the thoughts of the audience.
7. Solicit feedback and suggestions from satisfied customers after providing service
You can increase search results for “landscaper near me” listings if you get more positive customer feedback.
Search engine results for queries like “local patio builder” or “commercial landscaper near me” will prioritize businesses with the highest positive user ratings.
Positive evaluations, whether on Google or elsewhere, are an effective marketing tool. It’s been found that online reviews significantly impact 90% of landscaping buyers. This makes perfect sense, as it encourages others to contact a company after hearing positive feedback from many satisfied customers.
8. Promote your company by listing it on regional directories
Customers who need landscaping services often do extensive research before hiring a landscaper. They’re looking for testimonials, price comparisons, visuals, etc.
Customers will utilize Google to find the “best landscapers near me” or the “top landscape design company” to hire.
Keywords like “best” and “top” indicate to Google that users are searching to compare various companies. They won’t display individual landscaping sites but rather a plethora of lists and directories.
You need to have a presence on all of these sites if you want people to be able to find you when they are looking for a landscaper. A business profile allows you to include your contact information. You must update your profile with the most recent details and high-quality images of your work.
9. Make some videos and publish them on your site, social media, and elsewhere online
Most homeowners (66%) prefer visuals to text when researching a purchase.
Most landscapers dismiss the video as a frivolous extra because they assume it’s only necessary for multi-million dollar commercial buildings. To increase your chances of making a sale, you can use the same video in a variety of settings, such as:
- The primary landing page of your website
- The Facebook page for your company
- One of your Instagram accounts
- Your Channel on YouTube
- Posted to your email list
Instagram allows you to utilize 10 times as many tiny clips from a single video. A second option is to publish the full video on YouTube and include it on your website. The greater the variety of places a video can be embedded, the more engaged the audience will be.
10. Advertise your company in the “real world” by doing the following
If you understand where to look, you can find a wealth of potential consumers in the real world.
What follows are a few examples of successful face-to-face marketing tactics in 2023.
Applying the 3/9 tactic
Two landscapers go to the customer’s home to get initiated, while the third walk to the nine nearest neighbors to promote the business by handing out fliers or leaving a letterbox drop.
Engage in social networking
The networking event is a tried and true method that can take many forms, including but not limited to community gatherings, trade exhibits, meetups, chamber of commerce organizations, and business groups.
Get in touch with related companies
Having connections with companies in related fields is beneficial since both parties can benefit from exchanging referrals and potential customers.
Inside Advisor Pro(https://www.insideadvisorpro.com) is a company that specializes in the promotion. Local businesses and contractors can receive assistance with management, advertising, and expansion from the advertising firm.
It offers a wide range of marketing services to a diverse group of customers to improve the likelihood of the success of those customers. Domain names can essentially be put to use in one of three different ways:
- It would help to look for promotional positions that correspond with your company’s goals.
- Putting marketing ideas and strategies into action in the real world.
- Determining the level of success achieved by the many different marketing campaigns.
If you don’t consider the specific desires, needs, pain spots, and challenges of your target customer, your marketing efforts will be fruitless.
The success of your landscaping business’s advertising depends on your ability to cater to the preferences of your target audience.