When it’s time for a website redesign, there are a lot of factors to consider. What will the new design look like? How will it impact the user experience? What should be kept the same and what needs to change?
In this article, we’ll discuss eight things to keep in mind when planning your website redesign. Make sure to discuss these with your website design agency Sydney.
1. The overall goal of the redesign
What are you looking to attain with the redesign? Whether it’s increasing leads, improving conversion rates or simply giving your website a fresh look, it’s important to have a clear goal in mind. This will help inform the rest of your decisions during the redesign process.
If you’re not sure what your goals should be, take a look at your website analytics. This can help you identify any areas that may need improvement. For example, if you’re getting a lot of traffic but not many conversions, there’s an issue with your site’s user experience or lead capture forms.
2. Your target audience
Who is your website for? When you’re planning a redesign, it’s important to keep your target audience in mind. What are their needs and wants? How can you design your website to better meet their needs?
Your target audience should also inform your choice of colours, fonts and overall style. For example, if you’re targeting a more mature audience, you’ll want to avoid using bright colours or childish fonts.
If you’re not sure who your target audience is, take a look at your current website visitors. Use Google Analytics to see where they’re coming from, what pages they’re looking at and how long they’re staying on your site. This information can help you better understand your target audience and make decisions about your redesign accordingly.
3. Your competition
What does your competition’s website look like? How does it compare to yours? When you’re planning a redesign, it’s important to take a look at what your competitors are doing. This can help you determine areas where you need to improve.
For example, if your competitor’s website is better designed and easier to use, you’ll need to make sure your redesign is up to par. If their website is outdated and doesn’t look professional, you have an opportunity to make a big impact with your redesign.
4. The latest design trends
What are the latest design trends? How can you incorporate them into your redesign? Keeping up with the latest design trends is important for two reasons. First, it can help you make sure your website looks modern and up-to-date. Moreover, it can give you some great ideas for how to improve your website’s design.
Some of the latest design trends include responsive design, minimalism and using large background images. If you’re not sure how to incorporate these trends into your redesign, work with a professional web designer. They’ll be able to help you come up with a modern, stylish website that meets all of your goals.
5. The user experience
How easy is it to use your website? Can visitors find what they’re looking for? The user experience should be a top priority when you’re redesigning your website. After all, what’s the point of having a beautiful website if no one can figure out how to use it?
To improve user experience, make sure your navigation is clear and easy to use. You also want to add clear calls-to-action on every page. And lastly, use plenty of whitespace to help visitors focus on the most important information.
If you’re not sure how to improve the user experience on your website, work with a professional web designer or user experience expert. They’ll be able to help you make your website more user-friendly.
These are just a few of the things you should consider when planning a website redesign. By keeping these factors in mind, you can ensure that your redesign is successful and achieves all of your goals.