Properly marketing your business is of the utmost importance, and to do so, you’ll need access to proper marketing tools. One of those certainly channels letter signs – they provide visibility, affect brand awareness, and allow you to showcase your business in a more positive light to your target audience.
In this article, we’ll talk about the advantages of using channel letter signs for marketing purposes in order to help you set up a perfect marketing campaign for your office.
So, without any further ado, let’s get right to the bottom of it!
1. Visibility
When your customers first arrive at your premises, they’ll immediately start gathering their impressions about your brand. If you don’t showcase your brand properly, they’ll probably have a hard time seeing you as a brand at all! You’ll be just another company they’ve encountered – they might even forget about you as time passes.
A channel letter sign tells them loud and clear: this here is our brand’s name, and we’re proud of it! You need to show them you’re investing in your brand in order for them to perceive you as a professional company. If all they see is an empty office space that has no trace of your brand, they’re unlikely to associate you with being more than just a service/product provider.
Again, you cannot build customer loyalty while keeping your brand invisible – it’s simply not how it works. Your logo and your company’s name are as important as the quality of goods and services you provide, never forget that!
2. Eco-friendliness
Channel letter signs are extremely eco-friendly, among other things. Most of them use LED lighting which is good for the environment and incredibly cost-effective. They’re also built to last long, unlike other types of marketing materials such as pamphlets, posters, or even flags.
Being as environmentally friendly as possible should be one of the goals for every successful company out there, especially considering the world has been in an ecological crisis for decades now. It’s also something your customers will possibly notice and appreciate about you and your brand – it’s a win-win situation for you!
Overall, if you’re looking for a marketing tool that will last you a long time and is good for the environment, channel letter lights are the way to go. It’s what’s made their popularity rise in the last few years, so don’t be the one to ignore the trends.
3. Customizability
As you probably already know, channel letter signs are extremely versatile and perfectly customizable. You can get them in all colors, sizes, and styles, so pick something that will tell your brand’s story the best. We advise you to work closely with a marketing professional in order to come up with the perfect channel letter design. Poor-quality signs are not any better than having no signs at all, so be careful when choosing your supplier.
As noted at TheLetterGuys, if you’re not able to send a positive message to your customers through your channel letter signs, it will all be for nothing. You have such a wide range of options in front of you, do not rush into making a decision. Browse around and do your research until you’ve found something that fits your needs, preferences, and budget as perfectly as possible.
Again, these marketing tools are perfectly customizable – you won’t have any problems finding what you need. Still, however, doing some research will be necessary in order to reach the best possible outcome for your company.
4. They’re stylish and modern
Channel letter signs are everywhere – almost every successful company has them inside their buildings. They’ve become something that’s expected, as they bring stylishness and professionalism to every space they’re placed in.
If you’re trying to make your brand a bit more modern and fashionable, channel letter signs can help you do it quickly and effectively. You don’t need to spend your entire monthly budget and get the largest possible sign to make it effective – pick something that suits you and your company in the best possible way.
You can look for channel letter signs online or locally – most suppliers offer customized options in terms of color, sizing and price, especially if you’re ordering in bulk. Either way, they will bring a new dimension of stylishness and professionalism to your business space, so don’t hesitate to invest in them as soon as you can!
5. They last long
As we’ve previously mentioned, quality channel letter signs are extremely long-lasting. Once you put them on your walls, you won’t have to worry about them getting worn out for years to come! You’ll have a durable marketing tool that barely costs you anything over the years.
Of course, this is exactly why it’s so important to prioritize quality when picking a letter sign to put onto your company’s walls. Poor quality sings will need frequent replacing, so don’t let the low up-front costs fool you – if it sounds too good to be true, then it probably is.
6. They can be placed indoors and outdoors
There are both indoor and outdoor channel letter signs for you to choose from. They both provide the same effect – increased brand visibility. We believe having both of these solutions is the optimal choice. The outdoor sign will attract the attention of anyone who passes by, while the indoor ones keep everyone who visits you engaged with your brand.
Of course, if you currently do not have the budget for both of these solutions, we recommend prioritizing the indoor ones instead – at least for the time being.
The bottom line
Channel letter signs are powerful marketing tools that have become increasingly popular as time passes. They bring a wide range of benefits to your company and your brand, all of which we’ve discussed in the above paragraphs.
We hope our article helped you understand the importance of proper branding and marketing for your small business and we wish you the best of luck in all of your future endeavors.
