Why You Should Outsource to a Digital Marketing Agency in Vietnam

Source: cacti.com.mt

The current power and potential of the Asia Pacific region’s (APAC) outsourcing market are undeniable, with its Business Process Outsourcing (BPO) market size valued at USD 48.09 billion in 2018, according to Grand View Research.

Many people would prefer to outsource to a well-known country in the industry, such as China, Thailand, or India, but with constant improvement and innovative development in the digital playground, Vietnam is slowly but steadily becoming the next BPO market giant.

In fact, Vietnam is already well-known for its two major BPO industries: IT and digital marketing, with the latter accounting for a sizable portion of the Vietnamese marketing industry’s revenue. So, if you are currently in need of outsourcing marketing, this article will explain why a digital marketing agency in Vietnam might be the answer.

Why choose Vietnam of all countries?

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Although Vietnam is behind long-standing prominent APAC countries in the industry, the country’s development potential in terms of outsourcing is enormous, with Kearney’s Global Services Location Index (GSLI) reports recognizing it for many years as a major player alongside large developed countries like Indonesia or India.

To elaborate, here are a few factors that have contributed to Vietnam’s long-term strength:

  • Its population: The Vietnamese population will exceed 99.4 million by the end of 2024, with more than half of the population being under the age of 25. They also have one of the highest literacy rates (94.52% of adults).
  • Its labor force: According to Macrotrends, Vietnam’s unemployment rate for 2024 was 2.17%, a 0.22% decrease from 2020.
  • Its information and communications technology (ICT) situation: According to Vietnam’s Ministry of Information and Communications, the ICT industry’s revenue in 2024 will be 136,153 million USD, or 24.65% in value, a significant increase from previous years. Vietnam now has 64,000 digital technology enterprises, which is 5,600 more than in 2020.
  • Its accessibility: Other companies can easily access and contact a Vietnamese agency for business discussions without many languages, culture, or political barriers.

So, with that said,…

How can a digital marketing agency in Vietnam help you with your marketing outsourcing work?

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As you may be aware, digital marketing encompasses many aspects of online marketing and advertising. They can take many forms, such as a blog post, a video, an infographic, or a podcast, and they can be shared on a variety of platforms, such as social media, websites, or targeted SEO content to attract new customers.

Many businesses around the world now prefer to outsource their digital marketing to other agencies overseas, particularly small and medium-sized businesses. And the ever-present trend is to send them to Asian countries for a variety of important purposes.

With the great qualities mentioned above, it is clear that Vietnam is a great place to start with your outsourcing problems in digital marketing. The following is a more detailed breakdown:

Excellent understanding of specific marketing trends and tools

Vietnamese marketing teams know what pieces of equipment and software to use on their frequently visited platforms because they have much-needed skills in the ICT market. Furthermore, having inherited South East Asia’s fascinating cultural crossroads of East and West, Vietnamese are very up-to-date on the latest marketing trends and techniques to provide the best quality possible to the company that hired them.

The Tholons Global Innovation COUNTRY INDEX – 2024

Source: Tholons analytics

Even though Vietnam was only ranked 25th in this leaderboard by the Tholons Global Innovation Country Index of 2024, its number in the Innovation & Digital aspect is quite high in comparison to some outsourcing havens like India and the Philippines, which further proves the aforementioned aspect.

Simple communication and high adaptability

An overseas company can easily establish contact with a digital marketing agency in Vietnam to discuss its digital marketing requirements due to fewer or no barriers compared to other Asian countries. Furthermore, hiring an offshore marketing agency is more advantageous because they only need to do business with the agency when they have marketing needs.

A larger team produces faster results

You will not need to invest in a team of in-house marketing specialists if you work with an outsourced digital marketing agency, as the agency will provide you with the best individuals with specific skills that meet the requirements. Furthermore, by working as a company that focuses solely on digital marketing, your marketing results will be delivered at a faster rate while maintaining high quality.

Improved technology that provides a better outside perspective

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A marketing agency can provide great analytics for your specific situation based on their existing knowledge and experiences and will adapt such high technologies to improve the outcome since they already have the necessary installations and tools for digital marketing purposes.

CPA (cost per acquisition) lowering and ROI (return on investment) maximizing

Finally, all of the reasons stated above imply that a Vietnam digital marketing agency will assist you in lowering your CPA for acquiring new customers and increasing your ROI, allowing you to focus more valuable resources such as time and money on further expanding your business. After all, a successful company is determined by having a high income, and hiring an outsourced digital marketing agency in Vietnam will increase your income more than you can imagine.


Digital marketing is vital in approaching potential customers and expanding your brand across greater distances. To successfully do so, it is recommended that a remote business also take more distance by approaching a digital marketing agency for their outsourced marketing work.

With many pros in the digital marketing industry as well as in country life, it is no surprise that Vietnam is one of the best countries for an overseas company to contact for marketing purposes.

We hope that by now you have decided to work with a digital marketing agency in Vietnam as your future partner. If you are unsure which one to select, Tech-One is proud to present itself as an excellent candidate!