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At the moment, Uber is awaiting confirmation that they have changed the ever-growing tech startup community and an IPO of a whopping $100 billion would do that for the company.
On the company’s horizon, however, are numerous obstacles. Cities are starting to change their perception of ride-sharing services – Uber can cause huge traffic issues because one of their main product offerings is their ability to have a car ready for customers within minutes.
Uber, in order to fulfill their IPO of $100 billion and to continue to maintain a high network value must stay relevant in the ride-sharing business. If a quick SWOT analysis were to be conducted for Uber we would find some of the following:
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-High demand of products
-High supply (they are able to meet consumers demand and have nearly unlimited potential to do so)
-They offer a service so they have no production costs
-Dynamic pricing – pricing changes in surges when demand is very high and when demand is low, this allows uber to makeup for the sales revenue lost by potential customers who could not book a car
-They have services for all wealth demographics – Uber pool, Uber X, Uber Black
-Uber depends on employees to drive their service-based company: if employees decide to strike, etc. the company will suffer
-Uber uses internet and cellular data so customers with limited phone plans may not be able to afford the app. Places with poor service also limit Uber’s usability by customers
-Internal Scandals that have lead to customers switching over to comparable ride sharing services
-Large potential for growth and adaptation. The ride-sharing business can adapt to new wave of autonomous cars and continue to build off of new developments like Uber Eats
-Potential legal issues in regards to regulations by cities, states, or even the government
-If Uber fails to adapt and adjust to the growing rate of technology in cars the company could suffer great losses and fall behind on their competitive advantage
-Uber is comparable to numerous other ride-sharing services and could fall victim to strong/new entrants into the sector
Valuing your company at over $100 billion before addressing numerous potential threats – which outweigh the opportunities.
Hi, I'm Carly Berry, a sophomore at Boston University.