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Born and raised in southern Virginia and a graduate of Virginia Tech, rhêtorík has done it all in terms of working in the industry. Backed by almost a decade of experience as a DJ, working alongside some of the biggest talent in the music industry today like touring alongside artists Logic and Jon Bellion, and working on projects with FXs Atlanta writers Steve and Donald Glover (Childish Gambino), rhêtorík has truly earned himself into a league of his own. In 2017, rhêtorík released his self-written and produced debut single ”Shelter“ which explores the raw emotions of mental instability as a result of not having a permanent home, something he dealt with as an up and coming artist. rhêtorík hopes that with his writing and music he can “give an honest and brutally transparent take on the range of emotions, both happy and sad, that we experience as complex human beings.”
Calling his genre “future alternative rhêtorík pop,” rhêtorík’s sound embodies a diverse range of musical influences that he has both grown up on and immersed himself in during his tenure as a DJ. rhêtorík describes his sound as ”what happens when you take a kid obsessed with classic rock bands like Led Zeppelin and emo bands like Death Cab For Cutie and Brand New, and let him become a professional hip-hop and EDM DJ for the better part of a decade.” If rhêtorík could equate his style to a director, he would site Wes Anderson as an influence for his hands-on creativity. “Wes Anderson is truly a modern-day auteur, and that’s how I feel I am with my music and all the art that comes with it. I want people to know that if they hear something on my records, or see something with the videos and cover art – that I did that, and you can do it too. I want to create a cohesive aesthetic and environment for my fans to escape to, live in, and be inspired by.”
rhetorik’s newest release is a track called “Caged Up,” a single that innovatively breaks down any genre barriers that threaten it. Its r&b vocals paired with a soothing electronic base is spiced up with a sexy trumpet as the icing on top. Check out the track above.
An Interview With Boston’s Donald Grunge
Premiere: Sean Gast Hits the High Seas for Love in “Buena Compańia”
Boston University Class of 2019 / I like music, movies, and people.