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That being said, there is an ugliness to all that sparkling eyeshadow and lipstick- animal testing. According to organizations like PETA, animal testing is used in all sorts of product, such as “cosmetics, personal-care products, household cleaning products, and even fruit juices.”
The easiest way to make sure that companies who aren’t cruelty-free stop this harmful process is to vote with your dollar. Pledging only to buy from cruelty free brands makes other brands take notice of what’s decreasing their revenue. The best way to be sure a company is cruelty free is to look for Coalition for Consumer Information on Cosmetics or CCIC’s Leaping Bunny or PETA’s bunny logo. This is just a short list of some of the most popular brands you probably didn’t even know were cruelty free and beautiful, but there are loads more brands who have all pledged to continue to not harm any animals.
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This brand is known for its attention to beautifully sculpted eyebrows and blinding highlights. On their website is a guarantee of always being cruelty free.
With their attention to flawless skin and beautiful expensive packaging, Hourglass gives the feel of luxury, without all of the cruelty that is within a lot of high-end brands.
While the brand is owned by a parent company that does test on animals (L’Oreal), Urban Decay itself has dedicated itself to never test on animals while also being the go to for edgier, vibrant makeup.
A brand that prides itself on softer, more natural looking makeup and cute, themed packaging, Too Faced has stated that they will never test on animals because they “love animals too much!” Note that while the brand itself is cruelty free, it is owned by a parent company that is not, Estee Lauder.
With an emphasis on the edgy and gothic, this makeup brand owned by renowned tattoo artist Kat Von D is fun and different, with many of their products awarded by Allure Magazine.
Known mostly for their beautiful highlighters, they offer a wide range of products particularly for the face that are some of the best on the market. Please make a not that while this brand is cruelty free, it is owned by a parent company, Estee Lauder, that isn’t.
A brand that is cruelty along with gluten free! They have a wide selection of products, with their face getting the most love and attention. A lot of their eyeshadow is beautiful and very neutral and bronzy. Please make a note that while this brand is cruelty free, it is owned by a parent company that is not, Kose.
All makeup from Cover FX is 100% cruelty free, gluten free and vegan. Their Custom Enhancer Drops are a cult favorite and offer some next level shine.
Known for their beautiful liquid shadows and inky black eyeliners, Stila has everything budge-proof that you’ll ever need. They pride themselves on flawless, long lasting makeup that makes a statement.
With beautiful, vibrant eyeshadow palettes and long lasting matte liquid lipsticks, this brand creates gorgeous products with a fair price point. Please be aware that while this brand is cruelty free, it is owned by a parent company that is not, Estee Lauder.
Shae Joseph is the Community Manager for the Binghamton University Chapter. She is a Senior studying English and Women, Gender and Sexuality Studies. She has a passion for music and all things Parks and Rec.