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Who is KLOUD? What is KLOUD? We may not fully be aware quite yet, but the most recent “Burn Me” EP holds some insights. The cryptic KLOUD project, “Burn Me” has made a massive impact in its rollout. The project released exclusively through Trap Nation and has done incredibly well with over 6,000,000 cross-platform streams throughout the EP’s release. Nobody knows who the artist behind KLOUD is and we may never know. It seems that that is the point. KLOUD isn’t trying to be a typical artist or performer. The KLOUD project is a story. KLOUD uses each record as a chapter in part of a larger tale. With no real idea about who the artist behind the project is at this time, the listener is more easily able to buy into the curious storyline. The project musically is a refreshing blend of old and new electronic elements with heavy doses of nostalgia throughout the various chapters. The tracks are encompassing. It’s easy to get lost in the project’s massive future bass drops and mesmerizing vocals.
The final chapter in the five-part story was unraveled with “Burn Me”. It’s here that the story starts to quickly unfold and set the stage for a whole new realm of possibilities. Explore the dystopian futuristic world of KLOUD in the dramatic conclusion to the first storyline with “Burn Me” below:
The video takes place in a futuristic landscape. The opening synths are hypnotic and set the tone for the rest of the track that pulls you in throughout. Most of the video can be left open to interpretation for the viewer but one thing we do discover in the last scene of the video as the city is being engulfed in flames is that KLOUD is, in fact, a robot.
Definitely keep an eye on KLOUD in the upcoming future, this story is far from over.
Listen to the full “Burn Me” project above and follow KLOUD on Facebook, Twitter, Instagram, and SoundCloud to stay up to date on the unfolding saga.
An intense music lover with a passion for concerts, festivals, and other events. Save the bees.