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As if the quirky and talented performer couldn’t be any cooler, Zooey Deschanel has teamed up with husband Jacob Pechenik to create The Farm Project, a non-profit organization that aims to inform consumers about where their food is coming from. Deschanel and ATTN media have created the mini-series, Your Food’s Roots with Zooey Deschanel, which can be watched on the Facebook page below. The show features mini-episodes less than 10 minutes in length, in which Zooey Deschanel talks to experts and chefs to drop some premium knowledge on the food industry.
The Farm Project’s goal is to bridge the gap between consumers and the food they’re buying. The initiative gives an inside look into the effects that agriculture has on our natural environment. As a former environmental sciences student, I was ecstatic to see these issues come to light from the lead singer of She & Him and of course, Jess from New Girl.
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Their first video debuted four months ago, addressing the problem of overfishing. Zooey reveals statistics that predict the oceans will have more plastic than fish by 2050. The video reached around 3.5 million views and over 22,000 shares on Facebook.
The second released episode reached a peak of 9.5 million views, revealing the hidden truth behind what is in the bread we eat. Although there have only been 5 episodes so far, the series has uncovered a lot of global waste, meat alternatives, and ways to stay green.
Why is this so significant? The Pew Initiative on Food and Biotechnology released a national survey that revealed a large decline in the average consumer’s knowledge of the food they’re eating. Where does it come from? How is it made? What is the nutritional value? These are all questions that Hollywood star tries to answer in Your Food’s Roots. Due to the growing need for environmental action, our food and animal agriculture industry is a large factor in how we lead our daily lives.
As a lover of all foods, especially meat, I do still recognize the impact that reducing animal products can make. Deschanel herself makes it clear that she is not vegetarian or vegan, but she still chooses to make sustainable choices in her diet. The Farm Project and Your Food’s Roots with Zooey Deschanel are certainly worth checking out below if you have ever asked the question, “What is this?”
quoting Star Wars and drinking smoothies