Watch the stunning visuals for Tyoye Sivan’s new track “My My My” here.
Sorry, I had to, but sincerely, every one of my bones in my body is under the Troye Sivan spell. This single not only made me re-love this artist all over again, but the music video made me feel that kind of first love dizziness, that peak of life thrill, and that exciting summer erotica. The anthem is disastrous, grimey, stunning, and psychedelic. It’s the modern day breakfast club single and an ode to the hopeless romantics.
Do those descriptions make sense, I’m not sure, but those are the emotions I’m feeling. It was almost instantaneous when I heard the song, that I switched over to watch the video and struggled to stay in my seat. I would say Sivan is one of the most underrated artists, and that he should be recognized for his range.
This single only reinstated how talented the pop artist from Australia truly is. The music video that dropped today is the perfect alignment to that of an erotic wonderland, where the modern day flashing lights and the old school black and white and 80’s synth neon colors meld into one. The angles, the dancing, the force — the entirety of the visual fit the track perfectly and had my head spinning over the euphoric overdose I received from this experience. It was like walking into a PT Barnum’s circus crossed with a ZAYN music video.
Put it this way, as soon as I watched the video, I immediately began starting a new post because I wanted to be able to review this track. The single had me dancing, had me hoping and dreaming, and had me practically shouting “Oh my my my”. The visual endeavor has you strutting through his insomnia-driven world and gives you hope that love can work; “let’s stop running from love, running from love” sing-chants the hypnotic ringmaster of pop.
So allow me to stop writing now as I quickly wrote this report in less than 20 minutes out of pure adoration for Sivan and everything he creates, and go enjoy the music video for yourself. Allow yourself to be taken away by his sultry and elegant ecstasy and don’t come back until you’ve dreamed of something bigger or smiled bigger or even got out of your seat and danced your heart out.
“My My My” by Troye Sivan now available on Spotify HERE.