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You’ve probably seen an “X” logo around campus. Whether it’s plastered on the sidewalk, street signs or on someone’s laptop, Chemical X is on the way to becoming one of Boston’s most iconic brands. I spoke to the man behind the concept, Paolo Moreno. Get to know the young entrepreneur a little bit better below.
Tamara: How did you get into fashion?
Paolo: Having an Italian mother, style has always been part of life. Seeing my mom wear scarves, dresses and high heels definitely allowed me to have different taste of fashion. She would always ask me which outfit looked better before she would go out. As high school approached I started to wear tee shirts with graphics on them. It was sort of like a vintage wear. My mom bought me my first flannel for Christmas which meant a lot to me. having a flannel on even if it wasn’t cold was like having an extra look to me. A lot of rappers like Kid Cudi and Asap Rocky got me more into modern day fashion too. Even Odd Future.
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T: When did you start your clothing brand and who are your partners?
P: I started the clothing brand in November 2015, and my current partners are Pedro Monestier & Matias Vasquez.
T: What direction do you see this brand going in?
P: Hope to trip people out and create products that catch peoples attention. Hopefully be shown in magazines and retail stores globally, but no rush though.
T: What is one of the most memorable experiences with Chemical X?
P: But doing my first pop up in Miami. It was filled with kids and it was so unexpected to me. It made me so happy and it was crazy to see so many people supporting me purely off of their taste. More people that I never met showed up than people I knew!
T: What inspired your latest collection?
P: The latest collection is called A World Without Pain – inspired through each other–me and Pedro’s surroundings, a world that is non existent. Newest collection coming out soon is going to be called ANTIDOTE . Antidote is a cure, scientific theme.
T: If you could have anyone be the face of your brand, who would it be and why?
P: If anyone could be the face of my brand it would be PM². A formula made in Laboratory X that consists of Paolo Moreno and Pedro Monestier.
Be sure to come out to Verge Campus’ Boston Breakthrough Showcase tomorrow at BU Central from 7pm-10pm. RSVP here!
You can follow Chemical X on Instagram here.
Follow Tamara on Instagram @tamsou.