YouTube streams could start counting towards album sales.
Billboard has just revealed that YouTube consumption has been adapted into the calculating of recording album sells. Billboard music charts will now include YouTube views as a form of album/single selling.
While YouTube views have originally been used to certify an acts success but now artists views on their respective music van now be added into the overall accumulation of album sells. It is being indicated that 1500 YouTube plays will now count as a single album sell in the U.S.
Album sells will also be counted towards an artist for the use of their material in YouTube videos during any genre sketches, tutorials, short-films, etc. Similar to music licensing, the use of an artist’s song in any form during the final production of a video will be counted as a credit towards the overall selling of the artist’s respective album.
Former legendary music executive now CEO of YouTube Lyor Cohen is being consider the face of this new deal as he has brought in other new deals with both streaming services and music labels. Forcing this new deal through and a quick enactment of this new statistic.
This new addition of statistics comes merely two-years after Billboard enlisted streaming service numbers as overall album sells. When put into affect, artists like Big Sean, Schoolboy Q, Drake, and Kendrick Lamar were some of the first acts of the new era certified platinum-selling albums for they’re latest projects.
Atlantic Records is prepared to take full advantage of this new avenue of reflecting on the charts. In the past few months, Atlantic has signed several YouTube stars including Danielle Bregoli and Jake Paul.
More as this story develops.