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On Tuesday March 28, Biden tweeted out a powerful PSA exposing the rape culture in today’s society.
The correct word for sex without consent is rape. Period. #ItsOnUs to know the signs and to stop it. https://t.co/yGBRIKiHod— Joe Biden (@JoeBiden) March 28, 2017RELATEDWe Need To Talk About Amen DunesALBUM PREMIERE: HOUSTON KENDRICK, PINK MixtapeAn Open Letter to Christine Blasey Ford: Thank You
The correct word for sex without consent is rape. Period. #ItsOnUs to know the signs and to stop it. https://t.co/yGBRIKiHod
— Joe Biden (@JoeBiden) March 28, 2017
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An Open Letter to Christine Blasey Ford: Thank You
The video consists of a 30 second text conversation between two people that discuss an attempted sexual assault using colloquial language. Within the video, certain texts that minimize the impact of sexual assault are auto-coreccted to reveal the underlying sexually aggressive connotations.
The ad is part of a campaign called It’s On Us, marketed by Mekanism. They pledge to take four main actions in order to diminish the rape culture that exists so fervently in our society.
Photo courtesy of itsonus.org
The campaign particularly targets colleges and universities and has approximately 100 campus partners including Lyft, Snapchat, BET, Microsoft, and MTV.
In his 2015 op-ed, Biden expressed the urgency of “[waking-up] our colleges and universities – and the country – to the epidemic of sexual violence on their campuses”. He and former President, Barack Obama, have taken active roles in spreading this campaign.
Many college students have been active participants in the campaign as well. According to Executive Director Anne Johnson, “Since the launch of the campaign in September 2014, over 215,000 individuals have taken the It’s On Us pledge”.
this is powerful. sex without consent is rape — regardless if alcohol is involved. #ItsOnUs https://t.co/Lgbf5VxRBJ— Nicky Yates (@nickyyates) March 28, 2017
this is powerful. sex without consent is rape — regardless if alcohol is involved. #ItsOnUs https://t.co/Lgbf5VxRBJ
— Nicky Yates (@nickyyates) March 28, 2017
Seriously @JoeBiden is the man men need right now to look up to. #ItsOnUs https://t.co/ta9tuTb5OH— Sarah Dubow (@Dubowdubow) March 28, 2017
Seriously @JoeBiden is the man men need right now to look up to. #ItsOnUs https://t.co/ta9tuTb5OH
— Sarah Dubow (@Dubowdubow) March 28, 2017
#ItsOnUs to teach the next generation about consent, and to hold our own accountable. https://t.co/VCcgY3J0Sz— Lena Jordan (@irishpebbles) March 29, 2017
#ItsOnUs to teach the next generation about consent, and to hold our own accountable. https://t.co/VCcgY3J0Sz
— Lena Jordan (@irishpebbles) March 29, 2017
Join the hashtag #ItsOnUs, take the pledge, and help spread awareness about rape culture.