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FKA Twigs has unveiled her first debut project as Creative Director for NikeWomen’s Spring Zonal Strength Tights campaign. The campaign, titled “Do you believe in more,” launches with a video featuring twelve athletes selected by Twigs, dance choreography along with a brand new song from Twigs titled “Trust in Me.”
In a statement on Nike’s site FKA Twigs explained the video, saying, “Through dance, I’ve met young people who work really hard and have dedicated their lives to being active. To me they represent ‘modern movement,’ which I define as exploring any genre of sport without boundaries.” Commenting on the song, Twigs continued, explaining, “I made the song in the campaign film, ‘Trust In Me,’ before I got approached about this project. I realized it would be perfect, because the lyrics say, ‘Put your trust in me.’ In a way, we’re asking people to look at me and the other amazing athletes in the video and trust the way we are. We’ve worked hard to perfect our crafts and create our own destinies, and we’re feeling good in our bodies.”
Watch the campaign video above, and check out her full statement here.
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