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Today in New York, the company unveiled a series of major upgrades to the service that take it well beyond just music streaming. Founder and CEO Daniel Ek hopes to make Spotify the entertainment homebase to its 60 million current active users in an already jam-packed digital landscape. But with added video content, podcasts, and an all-new running feature, it might just have a shot at winning all of our hearts…and phones. Here is a rundown on the latest from the site:
Spotify is taking a big swing at making it your 24/7 music and entertainment buddy. The new feature called “Now” takes into account what you are doing and recommends content. Yup, every breath you take, every move you make, Spotify will be watching you and, hopefully, be making your day a bit more Spotified. Its hope is that it can fill the empty spaces in your life with music, video clips, and other entertainment suited to whatever you find yourself doing.
We can all agree that it’s about time. Spotify is far and beyond the leader of bringing sound to your ears and it is finally adding spoken word content to your mobile jukebox. You will now be able to search, filter, and browse recommendations of podcasts just like you would with music.
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The music mix just went visual. Spotify is adding video content to its platform, but not just in the form of music videos. The service is planning to bring you news and clips that you will love as part of the Now startpage. In addition, Spotify has partnered up with some big names in the TV industry to add your favorite shows to its library. The list includes ABC, BBC, Adult Swim, Comedy Central, ESPN, Fusion, TED, Vice News, and NBC.
Runners, listen up! Probably the coolest update is Spotify Running, an all new workout feature that gauges the speed at which you are running and recommends songs to match your pace. And get this- the music that plays fits your music preferences. This is a particularly proud point for Spotify. Next step is a mobile device so we don’t need to carry our iPhone 6 to enjoy it..
Original and exclusive content
Take that, Tidal. Spotify took a jab at Jay-Z’s music streaming service Tidal, which had boasted exclusive content as part of its attempt to attract users, by offering up some of its own exclusivity. The company plans to unleash artist audio shows and exclusives from top names like Jungle and Tyler the Creator. Stay tuned for more Spotify originals because it is about to get spicy between Ek and Jay.
I guess we will just have to wait and see about this one, but rumor has it that all of these upgrades will be available at the same $10/month premium package 15 million of us already pay for.