A week after breaking records with “Look What You Made Me Do”, Taylor Swift releases her newest song, “…Ready For It?” during the Alabama and Florida State football game.
Are you #readyforit?
No. 1 Alabama. No. 3 Florida State. Right NOW on ABC and streaming live on the ESPN App. pic.twitter.com/pojroWJRHL
— ESPN (@espn) September 3, 2017
A preview was released during an advert on ESPN, right before the game began. Then, within minutes of the ad being released, Taylor Swift released her latest single via Spotify.
While not gaining as much traction as Swift’s megahit “Look What You Made Me Do”, these new singles show that Taylor Swift is basically a marketing genius. By clearing off all of her social media to only include allusions to her singles, fans were speculating for days before Swift came out with her first single.
Despite very mixed reviews of “Look What You Made Me Do”, it was an overnight sensation. The song broke the record for most watched lyric video of all-time on YouTube. The very next day, Spotify announced that Swift’s single broke the record for first-day streaming, with about 8 million views within 24 hours. Finally, when the highly anticipated music video came out, it became Swift’s biggest hit via YouTube. The video gained around 43.2 million views within 24 hours, breaking Adele’s record when she released her music video for “Hello”.
But what about Swift’s new single “…Ready For It?” Well, it turns out that it is causing more buzz because Taylor Swift actually raps in the song, causing more mixed reactions from critics and fans. But with the song, Swift basically did her job of hyping up her new album even more. The single is gaining massive traction after its’ release, as fans are already guessing who the song is about. One thing is for certain, however. When “Reputation” comes out later this year, Taylor Swift is going to take over the music marketing world and social media.