If you keep up with the makeup world at all, you probably know that Rihanna has just released a makeup line in continuation with her Fenty collaboration.
The aesthetics, the colors, and the millennial pink packaging is getting everyone excited. Here is the run down on this monumental launch …
Fenty Beauty probably has one of the most creative packaging the industry has ever seen from a celebrity. From the honeycomb-like shape of the products, to the way her “match sticks” magnetize together. Overall, the brand is innovative AND inclusive.
Rihanna made this line with an emphasis on skin, focusing on foundation, concealers, blush, contours and highlights rather than mascara, eyeshadow and lipsticks.
Rihanna made sure there was a shade for everyone when it came to foundation. With a groundbreaking 40 different shades ranging from porcelain to ebony. Fenty describes the foundation as “a soft matte, longer foundation with buildable, medium to full coverage”.
She definitely did not forget about highlight and contour. The line comes with a product called Match Stix, that come in three different categories: concealing, contouring, and highlighting. If you’ve ever been scared of contouring or feel like it’s too hard, these are great products for you; simply glide on and blend with your fingers! You can also get that Rihanna glow with her Killawat highlighters that come in 6 different shades. Last but definitely not least, she came out with only one gloss for this collection. A “universal lip luminzer” gloss, meaning it compliments every skin tone.
Wether you like these products or not, you have to give Rihanna props for changing the makeup industry by creating a line that has something for everyone. You can browse and purchase the collection now on Sephora.