Shinobi Ninja’s latest music video promotes self-love and overcoming adversity.
Filmed completely on a cell phone, Shinobi Ninja’s music video, “What If Times,” features positive imagery, inspiring lyrics, and upbeat vocals. The group features children in the video to remind us of the importance of family and of instilling confidence in young people. The song starts out with an adorable little boy singing the opening lines. In the video, female lead Baby G wears a “Love Your Self” shirt. The overall message encourages you to love yourself and others.
There’s no doubt that the vibe of the music video is overwhelmingly optimistic. However, the lyrics acknowledge adversity and the difficult journey in overcoming it. Shinobi Ninja’s ability to deal with harsh realities in a productive, inspiring manner is partly why their message resonates so strongly with their fans.
The Brooklyn-based group just released their latest album “Bless Up.” The group got started back in 2008 and have performed at venues like the Afropunk Festival, Summerfest, and Warped Tour. Their songs seem to blend a variety of music genres. Drawing inspiration from rock, hip-hop, funk, reggae, EDM, and more, Shinobi Ninja creates a unique sound that provides a feel-good message without compromising artistic talent. Baby G has a style that exudes confidence and coolness. Her fashion sense is somewhat retro and totally badass.
The group loves repping their hometown in their music videos. One of their earlier videos, “Brooklyn To Babylon,” features the group just having a good time on the streets of Brooklyn. There’s something refreshing about watching performers just being themselves and not relying on over-the-top gimmicks.