In anticipation of their upcoming album Ti Amo, French alt-rockers Phoenix have released yet another single titled “Goodbye Soleil”
This synth-pop jam falls in line with their first single of the summer “J-Boy” and is accompanied by a montage of retro imagery, rendering nostalgia for a colorful, 20th-century, coastal Italy. Home video style shots of beaches, ice cream, swimming pools, and other summer themed images featuring the band members perfectly align with the sugar-coated soundtrack and transport us to another era filled with vintage European flair. Although these guys are very French, most of this album seems to be a homage or ode to the Italian culture and the romance it implies. The album title Ti Amo means “I love you” in Italian and the video for “J-Boy” takes place at a faux Italian talk show where the band performs the hit song. Another hint at this Italian aesthetic can be found in, surprisingly enough, a Calvin Klein ad directed by Sophia Coppola, wife to Phoenix frontman Thomas Mars.
The advert, released back in April, was the band’s initial medium of introducing their new music, specifically their (yet to be fully released) song “Fior di Latte,” as heard in the ad. According to Pitchfork, the song’s title refers to gelato, which also served as a major inspiration for the entire album. The songs we’ve heard thus far do carry a pure sweetness with them, finding this statement to be entirely true.
The visuals and sounds to come from Ti Amo play into what the band calls a “fantasized version of Italy.” Pitchfork put wonderfully by saying the album “recorded in Paris against a backdrop of terrorism, ethnonationalism, and refugees in crisis, the sunny, upbeat Ti Amo is thus meant as a ‘safe haven’ in dark times.”