“Use the dog filter! Or wait, let’s face swap. Send that to all your friends! And put it on your story, too.”
You’ve probably heard some variation of these sentences at least ten to twenty times in a week, if not more. Some trends quickly fade, but with Snapchat approaching its fifth birthday in September, it seems it has withstood the test of time. With frequent app updates that include new filters, animated stickers, geotags, and whatever else the company can think of, Snapchat is always evolving.
But just how reliant are we on this social network? Some people use Snapchat as their main connection to their friends, family and peers. Somehow, it’s just easier and “less awkward” to send a snap to someone than composing a text message. And why would you text someone “good morning” when you could just send them a snap of your coffee? Of course, you can’t break that 74-day snap streak.
But what is it that makes Snapchat so much more appealing? Is it easier for users to navigate? Is it the format of the app? Maybe it’s because it’s a fresh and new form of connecting with friends quickly. Ask your friends what their preference is – you’ll probably get a mix of answers.
iMessage will always be essential, but Snapchat is definitely a strong competitor. With the chat feature added on, it seems like Snapchat has got everything covered. Ask yourself – which application do you find to be more important, and which one could you live without?