Future releases his long-awaited visual for “Mask Off,” one of the most popular songs from his self-entitled fifth studio album.
The video is directed by Collin Tilley (popularly known for the visuals behind Kendrick Lamar’s “Alright”) and also features Amber Rose. Additionally, it was shot in Los Angeles in a small town area known as Boyle Heights. Considering that “Mask Off” made the top five for the Billboard 100, it was crucial that the Atlanta rapper create an epic video to accompany the track’s success. With the help of Colin Tilley, he did exactly that.
In the video, Future and his partner in crime, Amber Rose, drive through a calamitous world that features a robbery, copious flute players, explosions, burning buildings, SWAT trucks, and riots. They ultimately watch the world around them crumble as they navigate through a forsaken town.
In a phone interview with Billboard, Tilley described his motivations for the song’s visual by stating that:
“I wanted to create this really gritty, raw world, but capture it in a really surreal, hyper-realism way. I was really taking this shi–y situation that we have with our president and everything going on right now in the world, and taking it two, three years from now, but having Future basically be the puppet master that is controlling everything as he’s moving through this world kind of untouched in this chromed-out car where everything basically bounces off it.”
Throughout the video it is evident that Future is in control because he simply remains unaffected the entire time. Toward the end of the video, Future and Amber Rose both reveal their true identities by taking off their masks. The chaotic and gloomy world then comes to an end as Future stands in the center of the riot.
Overall, I think that this practically film-like video will captivate many of Future’s fans, and critics, as they unintentionally enter into the very dark and apocalyptic world that Tilley created. The overall destructive atmosphere that characterizes the visual enables viewers to gain the understanding that this fictional world is off balance. With the fame that this track alone has already amassed, I don’t think it will take long for the video to blow up.