This week a little piece of our childhood made a comeback.
Known for hits like “Misery Business” “Brick by Boring Brick” “The Only Exception” and more recently “Ain’t it Fun” and “Still Into You” that topped charts back in 2013, Paramore has reclaimed their throne. Just like their fans, Paramore is all grown up, but rather than abandoning their angsty roots they’ve managed to refine their sound entirely. They new and improved Paramore still hits us right in our nostalgic soft spots while simultaneously reminding us what made them so great, to begin with. These rockers are full of talent and punch and can dominate charts no matter what year it is.
The video features vocalist Hayley Williams, who has abandoned her iconic fiery mane, with a fresh new look of bleached hair and bangs, melding into the iridescent white and luminous background. The video juxtaposes all black and white elements with bright, primary color-blocked colors, giving it a retro, almost 80s vibe also evoked in some of the more synthesized chords of the melody. The cartoonish sequences of the video also lend to this retro feel, as if the viewer were watching an old cartoon on Nickelodeon. In this sense, Paramore is playing off of our nostalgia to conversely prove that they have grown and evolved just as much as we, the fans, have.
“Hard Times” is more light-hearted, alternative sound for the band who has made their mark in the past with heavier, darker pieces. This track can be compared to the sounds of bands like Tanlines, Ra Ra Riot, Young the Giant, etc. who provide more upbeat tunes. Nonetheless, this track is entirely refreshing and hopeful in regards to the new direction Paramore seems to be taking with their music. They haven’t completely abandoned their roots, but have altered their song to appeal to the fans that have grown and changed tastes like they have. In truth, the same punk rocker kids who were dedicated to Paramore in the late 2000s most likely grew to lean more towards the alternative and indie music scenes. “Hard Times” molds to this demographic appropriately and shows Paramore’s ability to still be the coolest band ever, even in 2017.
Paramore’s new album is set to be released on May 12, 2017, so keep on the lookout for that!