After Kendrick Lamar’s last single “Humble” dropped, it was clear that he was on a mission to show Big Sean, Drake and the world who really is on top of the rap game.
When Kendrick Lamar surprised everyone and released “The Heart Part 4″ just two days after Drake’s highly anticipated “playlist” More Life, many were quick to point out that the song seemed to contain disses directed at Drake.
On “The Heart Part 4”, Kendrick rapped,
“Tiptoein’ around my name, nigga, you lame
And when I get at you, homie
Don’t you just tell me you was just playin’
Oh, I was just playin’, K-Dot
C’mon, you know a nigga rock with you, bro”
This line was heavily theorized to be directed at Drake as the More Life rapper has subliminally mentioned Kendrick on several songs, including “100″ and “Summer Sixteen”, but has never named him– which would explain why Kendrick is calling him out for “tiptoeing” around his name. Still, others believed that the line was a reference to Big Sean who also subliminally called out Kendrick on “No More Interviews”. While there are lines in the song to suggest Kendrick is taking aim at both rappers, his next song, “Humble”, made it clear he was no longer holding back.
Kendrick Lamar dropped the music video for “Humble” less than a day after Big Sean released his music video for “On The Come Up”. Both songs were produced by Mike WiLL Made-It and released within 24 hours of each other, yet Kendrick’s track has more than ten times as many views after accumulating 27,000,000 plays on YouTube in just five days. What’s even more interesting is that “Humble” seems to be, in every way, directly about Big Sean.
Big Sean loves to use the ad-libs “hol’ up” and “lil bitch” in a lot of his songs– and by a lot I mean like every song he has.
The chorus of Kendrick’s “Humble” is simply:
“(Hol’ up, bitch) sit down
(Hol’ up lil’ bitch, hol’ up lil’ bitch) be humble
(Hol’ up, bitch) sit down
(Sit down, hol’ up, lil’ bitch)
Be humble (bitch)”
And as if that were not enough, the title of the song itself seems to be a reference to one of Big Sean’s lines on his track “No Favors”
“Damn, Sean, what happened to the humble attitude?
I’m like, “Niggas took the flow, but I’m still standin’ too.”
This whole thing– the timing, the name, the chorus– it’s all just a little too coincidental to not be one massive power move by Kendrick Lamar. If his album really does drop on April 7th, like he hinted it would on “The Heart Part 4”, it will most likely be filled with plenty more shots at Drake and Big Sean and solidify Kendrick Lamar as rap’s leading man…
Like he wasn’t already.
Some people on Twitter decided to have a little fun with the rap beef:
Kendrick to Drake right now pic.twitter.com/QLUITJNkiY
— Boogie Bousins (@bansky) March 24, 2017
Kendrick was like, “Drake, you finished?” Cool. pic.twitter.com/axtvpkSNaa
— DJBooth (@DJBooth) March 24, 2017
Kendrick Lamar heard More Life and responded like… pic.twitter.com/4rbAOGcKur
— The Shadow League (@ShadowLeagueTSL) March 24, 2017
Kendrick saw More Life drop and went to the booth pic.twitter.com/9N4i3dngsd
— Gerald Alexander (@GAlexander21) March 24, 2017
“Y’all got til April the 7th to get your shit together”…Kendrick is giving 2 weeks notice
— Sowmya Krishnamurthy (@SowmyaK) March 24, 2017
is Humble a Drake diss??
because i don’t like disses but i like this
— The Radical Douche (@RadicalDouche) March 30, 2017