Although Joe Biden’s vice presidency ended at the beginning of 2017, his work to end sexual assault is far from over.
On Tuesday March 28, Biden tweeted out a powerful PSA exposing the rape culture in today’s society.
— Joe Biden (@JoeBiden) March 28, 2017
The video consists of a 30 second text conversation between two people that discuss an attempted sexual assault using colloquial language. Within the video, certain texts that minimize the impact of sexual assault are auto-coreccted to reveal the underlying sexually aggressive connotations.
The campaign particularly targets colleges and universities and has approximately 100 campus partners including Lyft, Snapchat, BET, Microsoft, and MTV.
Biden and Obama started the It’s On US Campaign to combat rape culture.
In his 2015 op-ed, Biden expressed the urgency of “[waking-up] our colleges and universities – and the country – to the epidemic of sexual violence on their campuses”. He and former President, Barack Obama, have taken active roles in spreading this campaign.
Many college students have been active participants in the campaign as well. According to Executive Director Anne Johnson, “Since the launch of the campaign in September 2014, over 215,000 individuals have taken the It’s On Us pledge”.
— Nicky Yates (@nickyyates) March 28, 2017
— Sarah Dubow (@Dubowdubow) March 28, 2017
— Lena Jordan (@irishpebbles) March 29, 2017
Join the hashtag #ItsOnUs, take the pledge, and help spread awareness about rape culture.