Amazon Prime subscribers will be able to stream the games for free.
Amazon is taking one step further to redefining television. Beating out Facebook, Twitter and even Google’s YouTube, Amazon inked a deal with the NFL for the streaming rights to the league’s Thursday Night Football games.
The deal, which came at a cost of $50 million USD, will now provide Amazon the rights to stream the 10 NFL games next fall for free to its 66 million Amazon Prime subscribers.
“For us, this is about starting to bring live sports to our Prime members all around the world,” said Amazon’s head of business development and entertainment.
Amazon’s rights aren’t exclusive. NBC, CBS and Verizon will also be streaming the games this fall. That said, the deal is a giant push forward for Amazon as it continues to increase its offerings to its Prime subscribers and make the subscription ever more compelling.