As I make the long drive from Colorado to Mexico, there are three different types of people in the car. All with very different tastes in music.
First is me, the self proclaimed rap nerd who tends to scoff at the idea of listening to any other genre. Second is the driver, whose control over the aux forces me to listen to what seems like endless hours of generic EDM. In the back seat we have my roommate, who claims “Chainsmokers or die” at every chance he gets. Between the three of us there is musically no common ground, yet somehow all of us cannot wait for the concert lineup at our resort in Mexico.
Swatopia, a college spring break company, is notorious for crazy break destinations with nightly concerts. Last year, the company only truly pleased two people out of our group of eight with the artists they brought. But this year, all spring breakers are happy and excited about the concerts happening this week. The first night features Zeds Dead, while Lil Yachty will be taking the stage on the second night. Naturally, I was stoked to hear that I would be seeing Lil Boat while in Mexico, but didn’t give any thought to Zeds Dead. My two companions excitedly told me about how “Zed,” as they call the electronic duo, have a large variety of music from “ravey,” to “wubs” to EDM’s version of “trap.” Since they are playing for a spring break crowd, my friends are assuming the set will include more trap, which includes remixes of popular rap songs.
Just last month, CU Boulder’s program council brought RL Grime and Ty Dolla $ign together on our campus. This show brought in a huge amount of students from all social groups and musical appeal. RL Grime played his hard electronic music but also remixed a ton of rap songs in order to please Ty dolla $ign’s crowd, and I surprisingly enjoyed the set because of this.
Swatopia is now doing what Program Council did by combining two totally different artists to draw in a diverse crowd. By doing so, not only do the artists gain more publicity but the audiences come together. Joining these two genres together becomes beneficial for everyone involved, and I’m beginning to wonder why we don’t see more of it. With new exposure, artists should be jumping to the opportunity to share the stage with different genres.
Additionally, venues should be excited about selling out shows in masses with two large artists and crowds. It won’t happen overnight, but this is something industry professionals would be smart to begin to considering. I have to say, as we cross more state borders I’m becoming more excited than I thought I would for both shows in Mexico.