An emerging urban streetwear brand that embraces ‘The Unseen.’
OVRLKD (pronounced ‘overlooked’) is a brand unlike any other. The creative team from the University of Massachusetts Dartmouth brings you urban-inspired streetwear that is diverse, eccentric, and captivating. The new clothing brand is recreating a feeling of empowerment with inspiration from music and collaborations with other artists. They proclaim, “when you’re wearing an OVRLKD product, it’s as if you’re in your prime.”
The streetwear movement has become increasingly important in today’s fashion culture. This team uniquely brands themselves while staying relevant to their audience to create a vibrant collection of clothing and accessories. Essentially, they’re making their own mark on an emerging style trend. The focus is on the eye-catching graphics and signature logo shown on various sweatshirts, joggers, beanies, and more. They say, “When you’re wearing OVRLKD , you’re exhibiting to the world and everyone around you that it is time for your potential to be seen.” In my eyes you can never have enough hoodies, especially if they are making statements. Shop the collection now. #BeSeen
See OVRLKD at the Verge Campus and FAB 2017 Boston Breakthrough Exclusive Showcase Event! More details about the event and tickets are HERE. Hope to see you there!