Presented by RipNDip, one of the fastest growing and most respected skate fashion brands, Tone Pérignon gives us a solid offering on his latest release “Not A Thug!”
In this video, Tone details a grim part of his adolescence where he hung with the wrong crew as he details “dangling at the hot Valero” gas station. While attempting to be a thug, Tone begins to question his true purpose and identity. “Banging the Trebles and the Clefs” as opposed to the streets.
The famed characters of RIP N DIP (the alien, @lilmayo, and cat- lord nermal) were used as frowns of fortune pulling Tone back into thug tendencies. Yelda Ali, the director behind the video, has curated many videos for Roc Nation and helped curate the vision throughout. Tone choose the “You Ain’t Shit” hoodie from RipNDiP’s catalog, because it’s a play off of Nickelodeon’s All That logo- to highlight on the reminiscent of Tone’s childhood.
With a hyper-catchy hook, and production to match, Tone is definitely one to keep your eyes on. Expect more from this talented MC this year, I am. Check Tone out on social media for more updates on new releases and more.