For this week’s Spotlight Interview I decided to take a left turn and see what’s going on in the ever changing genre of dance and tropical house music.
When you think Summer, you think relaxing, backyard BBQ’s, drunk nights, and good times. San Francisco based producer, Viceroy, creates the music version of that. Since starting his career back in 2011, Viceroy has launched himself into the forefront of the tropical, pool party type music scene with an impressive discography full of remixes, collaborations, and originals. His latest release, “Fade Out” premiered on July 15th with Billboard and with Summer being Viceroy’s season, he’s got plenty more to come. We caught up with the popular producer and talked about the current scene in San Francisco, his passion for food, and much more. Read the full interview with this week’s Spotlight guest, Viceroy below!
Introduce yourself. Who is Viceroy?
“Some call me “The Dance Game Jimmy Buffett” or “The Sultan of Summer”, but you can call me Austen. I produce summertime dance music ranging in all different genres, but it all falls under my motto “Summertime All The Time”.”
How’s the scene in San Francisco? Been working with anyone lately?
“If you ask any booking agent right now what the most exciting and thriving music scene to book their acts in they’ll no doubt say San Francisco. There’s so many acts rolling through every weekend! As far as being a musician here, there are definitely less of us as most move to LA. Giraffage is my homie who lives here. I’m finding more and more musicians every day that are living here that I want to collab with.”
Growing up, was music always part of the plan?
“I grew up playing several instruments, but working in the music business was the real plan. I was interning at major labels and most likely would’ve gone into artist management or the booking world. Being on the other side of it just happen by chance!”
Where did the inspiration come from for the “Wasn’t Me” remix? That’s an obviously widely popular track…what made you want to remix it?
“I get commissioned by major labels to do the majority of my remixes. The only ones I do pro bono are my “Jet Life” series ones. The Shaggy remix was part of that. They aren’t bootlegs as I work with the labels to remix older songs. It’s really fun for me because most of those songs are jams I grew up with!”
You’ve been releasing music for over 5 years now. When was that one moment that you realized your life was changed forever?
“I still think I have a lot of work to do. My life has changed in the sense I do what I love for a living, but I still have to hustle and grind to always build momentum. They say the lifespan of the average musician is 5 years funny enough and well..I’m still here! I just always remember that I can’t sit back and hope good things happen for my career. I need to make those things happen!”
What do you think is the most important thing to know and understand as an artist who has fought through the over saturated dance scene to become successful?
“The scene was not nearly as saturated back when I started. In fact that word wasn’t even thrown around in 2011. I couldn’t imagine starting now. If I were to, the advice I’d give producers trying to make it is BE ORIGINAL! So many people are just copy cats so they can make a quick buck. Where will those people be when their “genre” falls out? The one thing I pride myself on is my brand, my sound, my image was 100% not just taken from someone else. It came about organically. Tropical House now exists, but I was there making strides for that to even come about in the first place to make something unique.”
What are your interests outside of music? What do you do for fun?
“I’m a partner in a restaurant group in SF. Palm House is one of them and the other is The Dorian. Yes it’s still part of the entertainment world, but food is a whole other beast and is a passion of mine.”
Other than getting free clothes, why did you decide to enter into a sponsorship with Chubbies?
“They’re some of the raddest people in clothing game I’ve ever met! There couldn’t be a better fit for me. I get to make my own line of clothing with them every year and do collaborative stuff like mixtapes, star in their content and so on.”
What’s the plan for the rest of 2016? New content? Upcoming shows?
“I just had my new single “Fade Out” featuring Gavin Turek come out last week and it’s doing so well! It was nice to take a step back from doing club music. I just finished my tour and am focusing on music currently.”