Grail / gräel / (noun)
that specific piece you obsess over owning, but can’t ever find or afford
If you’ve been around the menswear/streetwear world in the past few years, chances are you’ve heard of Grailed.com. Grailed is an online marketplace that assembles a niche market of menswear nerds and hypebeasts and allows them to sell their super rare clothing items to each other. Very similar to eBay, but with a more minimalist feel and not full of weird people trying to sell clippings of Justin Bieber’s hair. It’s more of a place for people who are willing to drop a few racks on a Raf Simons Parka, or trying to flip the latest Supreme release.
The site was launched by Arun Gupta, a menswear aficionado, in December of 2013. Gupta realized that there was no specific used clothing service that was targeted towards menswear. Arun originally coded Grailed in three months and started off by listing some of his own items for sale and taking feedback from different online forums to see how he could improve the site. The site has quickly grown over the past few years and has amassed around 200,000 active users listing 70,000 pieces a month. The average selling price per listing is around $150.
The site came as a blessing to menswear fanatics like myself. It gets old endlessly scrolling through eBay looking for a certain brand or piece, and then in the end not knowing if it’s real. The Grailed community is full of like minded individuals looking for the same great deals on drops that they missed out on or couldn’t afford for retail. When you join Grailed, you can choose to buy others items, or sell your own. When selling, your items get put into one of three categories: “Grailed”, “Hype” or “Basic”. Grailed is for the more expensive designer pieces, Hype is for the Supreme and Yeezy drops being resold and Basic for less expensive brands like J. Crew and Polo. It’s a great way to rotate your wardrobe without losing much money and get those releases that you wanted but missed out on.
The motto that Grailed is built on is “for enthusiasts by enthusiasts”, which describes their ever growing following. Recently Grailed has rolled out the “Grailed 100” campaign, a curated selection of rare pieces on the site, and “Dry Clean Only” a menswear blog, in an effort to stay relevant in the online menswear world.
At first Grailed was not taking any fees on the sales through its website, which got a lot of people hooked on using the site. However, they recently started taking 6% of each sale as they have taken on employees and started larger projects.
It’s safe to say that Grailed is very relevant in the menswear community and is still growing very fast. It’s even attracting some massive fashion influencers, as the likes of A$AP Rocky, Ian Connor and Luka Sabbat have all popped up on the Grailed Instagram feed. Having such notable names come through the SoHo HQ has only added fuel to the ever growing fire that is Grailed.com and it doesn’t seem to be slowing down.