The 411 on College and Life Around Campus
HQ Trivia: What You Need to Know About the Trivia App...
Grading the Tampa Bay Buccaneers Free Agency...
Miami Music Week: How to Get Over the Spring Break Blues
Eminem's "Nowhere Fast" Featuring Kehlani is Making...
When You Go to the Massachusetts State House, Bring a Journal
Vic Mensa Aims to Uplift with New SaveMoneySaveLife Foundation
South Carolina's Curtis Lamonz is Hottest New Producer...
Unlucky in America: A Streak of Unfortunate Events
'Bobby Tarantino II' Has People Talking About Logic Again
The Unbridled, Infectious Passion of "Beats Per Minute"
Watch the New Female Anthem "Love Me" By GNA
The Clever "Game Night" is a Lively Action Comedy (Review)
Off the Verge Presents: R&B Songstress and Artist No. 1 Kayce
Film Review: Horror Moview 'VERONICA' on Netflix
Beach House Debut New Track "Dive": Listen Here
Logic and Wife, Jessica Andrea, Are Reportedly Getting Divorced
15 of the Most Anticipated Movies Coming Out in 2018
Sean Paul and David Guetta Release Music Video For...
Life is Too Short, Be Happy
Kygo and Miguel Drop New Collaborative Track, "Remind...
What You Need to Know Before Watching the Han Solo...
Why "The Marvelous Mrs. Maisel" is Your Next Show to Binge-Watch
When You Go Back Home From College
No. 16 UMBC Dismantles No. 1 Virginia in Biggest Upset...
Off the Verge Showcase Spring 2018: Boston...
NCAA Tournament Preview: Texas vs. Nevada
Farrow Releases His Second Single, "Way Up": Listen
Run The Jewels Drop Wild Rick and Morty Themed Music...
Danny Avila & The Vamps Debut New Single "Too Good to...
YOG$ Ignites a "Forest Fire" With New Single Featuring...
The definition above describes exactly what you would see when you plug 6 Clearway Street, Boston into your GPS and arrive at your destination. But you’re not looking for a grocery store at all, you’re expecting to see “Bostons best streetwear store” as you’ve been told by many people. This is the experience I had when first visiting Bodega: the secret streetwear store hidden behind a Snapple machine in the back of a staged convenience store in Bostons Back Bay. It’s like Narnia for Hypebeasts.
In the early 2000’s, three guys named Oliver Mak, Jay Gordon and Dan Natola built a store that is as much of an experience finding as shopping in. They created the store with the idea that the best things in life are worth searching for. Mak is quoted as saying:
Olivia Noelle Impresses Crowd in Boston at House of Blues
Spring Training is Here: Red Sox Off to a Promising Start
Lawrence The Band: Boston, The New Stuff Tour, and More
We wanted to make a physical manifestation of the hunt for great product and kind of have a safe room at the end of the tunnel where the best stuff you could find in the world was all in one place
They decided to hide their store behind a staged Bodega and the only way to get in is to know how to get in. It’s a pretty risky business model to only rely on word of mouth and not advertise where your store is, after all the store doesn’t even have a sign on it. However, they managed to reach the very niche market of sneakerheads and menswear fanatics and it ended up paying off.
Getting to the location is the easy part, you can easily find their address online, it’s getting into the actual store that’s the hard part. Those who actually decide to walk into the somewhat sketchy looking convenience store walk into what also looks like a sketchy looking convenience store where you can buy drinks and snacks. You then have to walk around the store awkwardly looking for that secret entrance, only to approach a Snapple Machine in the back corner of the store. Once you do find the Snapple machine there’s about a 5 second delay before it opens, which leads to you contemplating if you really are just an idiot who believed that there was a secret store behind a Snapple machine.
However, once you do get in you are rewarded with entrance into a wood paneled interior room with walls lined with super rare sneaker and clothing collaborations.
I encourage you to go take the trip out to Bodega yourself, after all you’ve been let in on the secret and won’t have to look like a lost puppy walking around Back Bay like my first experience. Here’s a crappy video of someone walking into Bodega for the first time, as you can hear cameras are not welcome.
Student at Bryant University. Interested in fashion and urban photography.