SIGN IN WRITE FOR US

MENU

  • Campuses

    Campuses VISIT

    FEATURED CAMPUSES

    Ball State University

    VISIT

    Berklee College of Music

    VISIT

    Boston College

    VISIT

    Boston University

    VISIT

    Emerson College

    VISIT

    Florida State University

    VISIT

    New York University

    VISIT

    Pennsylvania State University

    VISIT

    University of Colorado - Boulder

    VISIT

    University of Denver

    VISIT

    University of Nevada - Las Vegas

    VISIT

    University of Texas at Austin

    VISIT
    SEE ALL CAMPUSES
  • Sections

    Sections VISIT

    SECTIONS

    Music

    VISIT

    Lifestyle

    VISIT

    Pop Culture

    VISIT

    Sports

    VISIT

    Campus Life

    VISIT

    Humor

    VISIT

    YOU MIGHT ALSO LIKE

    The 411 on College and Life Around Campus

    College Guides

    VISIT
    Discover What’s

    Around Campus

    VISIT
  • Resources

    Resources VISIT

    RESOURCES

    Prep For College

    • College Application Checklist
    • College Interview Guide
    • Financial Aid Guide
    • First Week of College Guide

    Packing lists

    • College Packing List
    • Dorm Room Grocery List
    • Spring Break Packing List
    • Study Abroad Packing List

    Thrive
    on-campus

    • Aroundcampus planners
    • Clubs & Student Organizations
    • Roommate contract
    • Transferring Colleges

    Manage Your Money

    • Manage Your Money
    • Make a College Budget
    • Get Your First Credit Card
    • Stores With Student Discounts
    • Pay Off Student Loans

    Get Your Dream Job

    • Create a Resume
    • Write a Cover Letter
    • Interview Checklist
    • Interview Questions

    Enter The Real World

    • Negotiate a Job Offer
    • Job Offer Benefits Guide
    • Make a Post-College Budget
    • Stocking Your First Kitchen
    • Apartments & Housing

    The 411 on College and Life Around Campus

    College Guides

    VISIT
    Discover What’s

    Around Campus

    VISIT

    Test
    Prep

    • Tutors & Study Aids
    • Study Group Guide
    • Note Taking Tips
    • Test-Taking Strategies
    • Studying & Test Taking Items

    Stay Healthy

    • Intramural Sports Guide
    • How to Deal With Stress
    • Nutrition Guide
    • Fitness Guide
    • Losing the Freshman 15

    Everything Greek

    • Fraternity 101
    • Fraternity Rush Guide
    • Sorority 101
    • Sorority Rush Guide
  • College Guides

    College Guides VISIT
  • Listings

    Listings VISIT
  • Jobs

    Jobs VISIT

Here's what you need to know today...

What Makes Chance The Rapper Different?

Fans Rejoice! This 'One Tree Hill' House is For Sale

Dispatches from the Internship Hunt

Artist Spotlight: ODIE is the Artist You Didn't Know You Needed

Top 5 Asian Restaurants at Downtown State College

Rico Love Presents "Do Good" Video: Watch

Artist Spotlight: Discover This Amazing "Music Band"...

Nashville's Drive!Drive! Hits the Scene with Debut...

Interview: Styles&Complete Discuss Their New EP 'Do...

6 Simple Way to Get Involved in Earth Day 2018

'Eden' Plays Sold Out Show in New York City (Review)

Photo Recap: Quinn XCII's "Story of Us Pt. 2" Tour

Thorobread Grabs Tory Lanez & Don Q for New EP, 'Trust...

2018 NFL Draft Projections: Penn State's Potential Pro Prospects

Movie Review: 'A Quiet Place' (2018)

J. Cole is Setting the 4/20 Vibe With New Upcoming Album

[Exclusive Interview]: Sub-Radio's Newest EP...

Father John Misty Announces Release Date of New Album,...

Doobie & Krash Minati are the New 'Blues Brothers': Listen

Premiere: Dimez Debuts New Single, "Blow A Bag" (Listen)

Campus Influencer: The Harpur Edge Office

Before His Tour, DDG Parties with New Music Video "New...

Bebe Rexha is Back and Exceeding All Expectations

Mandatory College Classes: Yes or No? Fair or Unfair?

The Time is Now for the Tampa Bay Lightning to Win

Bass Physics & Maddy O'Neal Debut New Track, "Self...

JUICY Debut Their Forward-Thinking EP, 'Cast a Spell': Listen

7 Time Management Tips For Academic Success

Oxburg Delivers Highly-Anticipated 'The Validation' LP: Listen

Ocean Alley Release Full-Length EP 'Chiaroscuro' Ahead...

VERGE CAMPUS
Spotify and Genius: A Promising Partnership

Spotify and Genius: A Promising Partnership

  • By Ed Kim
  • University of North Carolina at Chapel Hill
  • Pop Culture

Since Spotify’s inception, it has become a major frontrunner in the music industry transforming the consumption of music. Streaming has become one of the most popular methods for fans to connect with their favorite songs and artists. Spotify has remained strong in the face of competition from forces such as Apple Music and Jay Z’s new platform Tidal. They have appealed to many users by allowing them instant access to the music they love, without the inconvenience of managing and storing their own personal music libraries.

In 2009, a company called Rap Genius hit the scene hoping to alter the ways in which fans analyze and decipher an artist’s lyrics. They utilized a unique platform allowing users to post their interpretations of the lyrics. Fellow users were then able to up vote or down vote these posts based on their own personal interpretations of the same set of lyrics. While the company’s initial focus centered entirely on hip hop, they have since expanded their platform to include other music genres and alternative forms of media. This expansion led to the relaunching of the site where the company officially changed its name to Genius.

Photo via Phandroid
Photo via Phandroid

A few days ago on Jan 12, Spotify  announced a new partnership with Genius designed to bring fans further behind the scenes than ever before. They announced the creation of two new playlists Behind the Lyrics (Hip Hop) and Behind the Lyrics (HITS) that will soon be made available through the Spotify app and web player.  The tracks on these playlists are unique, as they integrate annotations and user commentary straight from the Genius community.  Pusha T, Tinashe, and Diplo, some of the industry’s biggest stars, were recruited for this project to take listeners “behind the lyrics” and reveal the inspiration behind their biggest tracks.

RELATED

‘For Funk’s Sake:’ A Playlist for the Groovy (Listen)

Playlist: REMEDY VI [‘Sankofa’ Edition]

Monthly Mixtape 2018: The Best Music of March

“I’ve partnered with Genius and Spotify to take you ‘Behind The Lyrics’ of my greatest songs because every word that I write means something to me.  Together we’ve found a way to bring my fans a deeper listening experience and raise the bar for songwriters.” – Pusha T

The chemistry between these two powerhouse companies is outstanding. We can’t wait for what’s to come! The new behind the scenes feature allows fans unparalleled access to their favorite artists and music groups.  Expect to see a lot more Genius integration on Spotify and the songs that you love!  The new feature and playlists are now available.

Share This Article

By Ed Kim

UNC '17. In case you forgot Rich Homie Quan is still going in.




Verge Campus is a site written by college students covering college and youth culture

FIND YOUR CAMPUS

WHAT TO READ NEXT

What Makes Chance The Rapper Different?

  • By Alex Alford
  • Auburn University
  • Music

Fans Rejoice! This ‘One Tree Hill’ House is For Sale

  • By Shauna Mulligan
  • Florida State University
  • Pop Culture

Dispatches from the Internship Hunt

  • By Claire Nunez
  • Fordham University
  • Lifestyle

Artist Spotlight: ODIE is the Artist You Didn’t Know You Needed

  • By Jacob Saunders
  • University of North Carolina at Chapel Hill
  • Music

Top 5 Asian Restaurants at Downtown State College

  • By Vivian Lien
  • Pennsylvania State University
  • Campus Life

Rico Love Presents “Do Good” Video: Watch

  • By Bryson Paul
  • GoodMusicAllDay
  • Music

Artist Spotlight: Discover This Amazing “Music Band” From Nashville, TN

  • By Christian Moore
  • GoodMusicAllDay
  • Music

Nashville’s Drive!Drive! Hits the Scene with Debut Single, “Feels”: Listen

  • By Hailey Stephenson
  • GoodMusicAllDay
  • Music

Interview: Styles&Complete Discuss Their New EP ‘Do Not Disturb’ & More

  • By Christian Moore
  • GoodMusicAllDay
  • Music

6 Simple Way to Get Involved in Earth Day 2018

  • By Shae Joseph
  • Binghamton University
  • Lifestyle
More

Get notified on what’s On The Verge

GET TO KNOW US

  • About Verge Campus
  • Our Platforms
  • Careers
  • News

USEFUL LINKS

  • Contact Us
  • Resources
  • Start a Chapter
  • Write For Us

CONNECT WITH US

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest

PARTNER WITH US

  • For Brands
  • For Colleges
  • For Students

BROWSE OUR CAMPUSES

  • Adelphi University
  • Albert I Prince Technical High School
  • Alberta College of Art & Design
  • Albertus Magnus College
  • Alfred University
  • Alice Lloyd College
  • All-State Career School - Lester
  • All-State Career School - Pittsburgh
  • Allan Hancock College
  • Allegany College of Maryland
  • Allen College
  • Allen County Community College
  • Allstate Hairstyling & Barber College
  • Alma College
  • Alpena Community College
  • Altierus Career College - Arlington TX
  • Altierus Career College - Atlanta West
  • Altierus Career College - Austin
  • Altierus Career College - Bissonnet
  • Altierus Career College - Chesapeake
  • Altierus Career College - Colorado Springs
  • Altierus Career College - Everett
  • Altierus Career College - Fort Worth
  • Altierus Career College - Fort Worth South
  • Altierus Career College - Gahanna
  • Altierus Career College - Henderson
  • Altierus Career College - Hobby
  • Altierus Career College - Norcross
  • Altierus Career College - Orange Park
  • Altierus Career College - San Antonio
  • Altierus Career College - South Plainfield
  • Altierus Career College - Southfield
  • Altierus Career College - Tacoma
  • Altierus Career College - Tampa
  • Altierus Career College - Tigard
  • Altierus Career College - Woodbridge
  • American Beauty Academy - Maryland
  • American Beauty College
  • American Business & Technology University
  • American College
  • American College of Acupuncture & Oriental Medicine
  • American College of Education
  • American College of Hair Design
  • American College of Hairstyling
  • American College of Hairstyling - Cedar Rapids
  • American College of Hairstyling - Des Moines
  • American College of Healthcare
  • American College of Healthcare Sciences
  • American University
  • Auburn University
  • Ball State University
  • Bay State College
  • Belmont University
  • Berklee College of Music
  • Binghamton University
  • Boston College
  • Boston University
  • Brandeis University
  • Bridgewater State University
  • Bryant University
  • California State University - Long Beach
  • Christopher Newport University
  • Columbia College Chicago
  • Emerson College
  • Florida State University
  • Fordham University
  • GoodMusicAllDay
  • Indiana University Bloomington
  • Lehigh University
  • Michigan State University
  • New York University
  • Northeastern University
  • Pace University
  • Pennsylvania State University
  • Santa Clara University
  • Suffolk University
  • Syracuse University
  • University of Arizona
  • University of Colorado - Boulder
  • University of Denver
  • University of Iowa
  • University of Massachusetts Dartmouth
  • University of Michigan
  • University of Nevada - Las Vegas
  • University of North Carolina at Chapel Hill
  • University of Rhode Island
  • University of Texas at Austin
  • Show more >

© 2017 AroundCampus Group | All Rights Reserved.

Terms of Use | Privacy Policy